Toyota’s “Ideas for Good” campaign culminated in a terrific weekend event where winners had the opportunities to bring their ideas to life with the help of talented Carnegie Mellon University professors. Five winners spent the weekend trying to adapt Toyota technology to other aspects of life. The weekend was one of collaboration, creativity and fun and represented an event that Toyota employees nationwide, from Elgin Toyota, Palatine Toyota and beyond, can truly be proud of.
In case you are unaware, Toyota’s ‘Ideas for Good’ campaign asked people to apply Toyota technology to another aspect of life. The commercial that features a mother watching her son’s football practice and mentions that she used Toyota technology to redesign football helmets to be stronger and safer for contact may ring a bell. This stuff isn’t just made for TV. People all across the country actually shared with Toyota their ideas for Toyota technology and, as mentioned above, some people were actually given the chance to put their ideas in motion. In addition, the five people whose ideas were picked by Toyota were also given a brand new Toyota Highlander.
At this point it is too soon to know if any of the winning ideas may actually make their way into readily used items by society, but the ideas certainly have the potential to. What’s more, the ideas would no doubt benefit society and therefore, the campaign’s name should really be changed from being called “Ideas for Good” to “Ideas for Great.” For example, one winner wants to use the Toyota technology that helps Toyota drivers parallel park and reverse their vehicles to help firefighters place their ladders on burning buildings. This winner recognized taking this mental stress away from firefighters leaves more room for them to focus on their job – to save lives.
For both patrons and employees of Schaumburg Toyota, which serves as both an Elgin Toyota and Palatine Toyota dealership, the “Ideas for Good” campaign makes Toyota more than just a major corporation solely interested in selling cars. Instead, the campaign helps Toyota enter communities all across the nation and make a real difference in people’s lives, beyond just transporting them from point A to point B. And for that, Toyota’s campaign idea is not good, but great.
