The mouse’s favorite wheels aren’t made of cheese
Toyota’s newest creation has officially “wowed” audiences, as well as sales consultants at Toyota dealers. The new Toyota iQ has made its debut, and to prove how uniquely nimble the vehicle is, the car company has created a commercial unlike any other – by making the iQ act as a computer mouse.
Owners of a Schaumburg Prius may agree that Toyota has had some impressive advertisement campaigns in the past, but nothing like the one to promote the Toyota iQ. During the commercial, the audience is first informed of how the technical team was able to give the Toyota iQ the ability to mimic a computer mouse. Consequently, a computer was created to scale, and the magic began. What I saw was very interesting and impressive. The iQ was actually used as a super-sized computer mouse to navigate through a computer menu, select a file of an image (particularly an image of what the audience is watching on their television set – the iQ in front of a super-sized computer), draw a Toyota symbol, and insert the text “nimble as a mouse” into a text box and place it next to the Toyota symbol on the image. Having watched it several times, the commercial blew my mind each moment.
After the demonstration, the vehicle proceeded to create a tic-tac-toe board on the computer using the same program, and then play with a member of the exclusive audience that was present during the shooting of the commercial. Afterward, other members were allowed to get in the driver’s seat and test the iQ mouse for themselves, during which one individual was able to create a “smiley face” on the computer. After seeing the footage, I would conclude that Toyota has definitely made its point.
But how was the car company able to create such a vehicle as “nimble as a mouse?” The size undoubtedly contributes to that ability: being 117.5 inches long, the iQ incredibly seats four passengers. Even more astounding, the mechanical parts have been compressed to gain passenger space, not to mention 66.1 inches in width, while allowing the model to remain the size of a minicar. Available in Europe and Japan, dealerships are curious to see how successful iQ sales will be. Not much can be said as of whether or not the vehicle will be available for consumers in the United States, but those shopping for a Schaumburg Prius can consult a sales representative at the Toyota dealers for more information. Nevertheless, I encourage everyone to watch the video featuring the amazing capabilities of the new Toyota iQ.
